Job Description
Position Summary
The Leasing & Activities Director is responsible for driving occupancy at The Osgood while creating an engaging resident experience. The position serves as the primary contact for prospective residents, manages the leasing process from inquiry through signed lease, coordinates resident activities, develops referral relationships, and helps build a vibrant active-adult community. The position works closely with the Managing Member to achieve occupancy, retention, resident satisfaction and referral objectives.
Leasing Responsibilities
Respond to inquiries, conduct tours, manage prospect follow-up, process applications and leases, coordinate move-ins, host open houses, maintain CRM records, track occupancy goals and deliver a luxury leasing experience.
Activities & Resident Engagement
Coordinate resident activities, speaker series, cooking classes, pickleball events, music events, holiday parties and resident socials. Attend key events and create opportunities for resident engagement and referrals.
Community Outreach & Referral Development
Develop relationships with churches, community organizations, healthcare professionals, real estate professionals, business groups and referral partners. Attend networking events, host prospects at community functions, encourage resident referrals and promote The Osgood throughout the Fargo-Moorhead area.
Social Media & Marketing Responsibilities
Capture photos and event content, assist with Facebook and Linkedln activity, promote events and open houses, support email marketing efforts, respond to inquiries and help maintain The Osgood brand presence.
Evening / Weekend Expectations
This position averages 40 hours per week. Most hours will occur during business hours; however, attendance at selected evening and weekend events is expected. Schedule flexibility will be provided to accommodate community events, Open Houses, resident functions and outreach opportunities.
Key Performance Indicators {KPls)
New leases signed; occupancy percentage; tour-to-lease conversion rate; prospect follow-up completion; resident retention; resident satisfaction; activity attendance; referral generation; outreach meetings completed; community partnerships developed; lead generation and open house attendance.
Sample Weekly Schedule
Monday: Prospect follow-up, tours, lease administration and resident engagement. Tuesday: Outreach meetings and Open House (Noon-5 PM).
Wednesday: Event planning, marketing support, networking and resident activities. Thursday: Open House (Noon-5 PM), tours and leasing appointments.
Friday: Reporting, marketing content, resident outreach and weekly planning.
2nd & 4th Saturday: Open Houses (9 AM-2 PM). Sunday: By appointment tours and selected events.
Time Allocation Expectations
Leasing Activities 50%; Prospect Follow-Up 15%; Community Outreach 10%; Resident Activities 15%; Marketing/Social Media 5%; Administration/Reporting 5%.
Qualifications
Preferred experience in leasing, sales, hospitality, customer service, senior living or property management. Strong communication, organization, follow-up and relationship-building abilities required. Proficiency with Microsoft 365 and property management software preferred.
The Osgood Difference
The Osgood is a luxury active-adult community designed for empty nesters, on-the-go professionals and active seniors seeking convenience, hospitality, amenities and community. This role is instrumental in building both occupancy and culture.